I like to think of Creative Strategy as the human brain 🧠
The left side of the brain is more verbal, analytical and orderly, while the right side of the brain is more creative, visual and intuitive.
A successful creative strategist blends analytical thinking with creative intuition.
Skills you need to be a Creative Strategist:
- Copywriting
- Project Management
- How to analyze data in Ads Manager
- How to communicate your ideas clearly
- How to source creators (or manage someone who sources creators for you)
- How to manage copywriters
- How to manage video editors
- How to manage creators
- Video Editing/Graphic Design is a plus
💡 I’ve learned that learning how to create an ad yourself helps you understand each step in the process and it makes you more valuable. Try making a UGC video yourself from beginning to end. Research, concept, script write, make a shot list, shoot, and edit ✨
Areas I like to dive into are:
- Ads Manager (to see what is currently working & what has worked in the past)
- Customer Reviews (to learn the customer's talking style, what they like, what they dislike and what questions they would like answers to)
- Competitors Ad Library (to analyze what angles they are using, what ads have been running for a long time, and check out the demographics they are targeting)
- Reddit, Facebook Groups, Tiktok Search (anywhere your customers are talking about and reviewing your product)
- The 16 Human Desires (see which human desire the top performing ads are hitting and which can be tested more)